Strategy of South Tangerang Government’s Public Relations in Forming Image as a Smart City

Abstract

Government of South Tangerang is planning and implementing smart city concept to make a better, effective and efficient publice services by using technology. Meanwhile, during that implementation, there are some facts showing that the community still does’nt know what  the smart city concept is. Research focus is how government public relations making strategies in forming image that South Tangerang is going to be a smart city. This research uses diffusion and inovation theory and also image theory. This research’s paradigm uses contructivism with qualitative and case study metodh. The datas is obtained by observation and interview to credible and trusted key informan and informan. The results of this thesis is that the Government Public Relations of the South Tangerang has carried out various strategies in creating the city's image as a smart city, and more focused on Instagram and websites. However, there are obstacles in Human Resources (HR) who slow to adapt to technology, so the strategy has not run optimally. Thus, the lack of equal distribution of knowledge in the community regarding smart cities in South Tangerang City, which involves the image of a smart city has not been formed optimally.