Factors that Influence Customers to Repurchase Buttonscarves Products
Keywords:
Brand Image, Customer Satisfaction, Lifestyle, Repurchase IntentionAbstract
Factors that influence including Brand Image, Lifestyle, price and quality product, design products and satisfaction customer . The purpose of this study is test influence brand image and lifestyle towards Repurchase Intention through Customer Satisfaction Buttonscarves . Population study is consumer Buttonscarves and samples as many as 217. Data collection techniques used questionnaire and interview. Data analysis using Structural Equation Modeling (SEM). The results of the study showed that Brand Image and lifestyle had an effect significant towards Customer Satisfaction. Positive brand image and style life in harmony own strong influence to satisfaction customers. Brand image and lifestyle have an influence significant on Repurchase Intention: Brand image and style life according to the product give significant influence to customer For do purchase repeat. Customer Satisfaction, brand image and lifestyle mediate significant influence towards Repurchase Intention. Satisfaction customer, image brand and style life in a way significant increase intention they For buy return.
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